Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970's inspired jeans wear, with a trendsetting appeal for today's consumer.

True Religion's commitment to perfect fit, timeless style and that hippie bohemian chic flair have solidified True Religion's brand position as a leader in premium denim globally. True Religion is and always will be Timeless, Hippie, Bohemian, Chic.